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5 Ways to Improve Your Visitor’s Experience

The experience a visitor has on your website can have far-reaching implications. If a particular user has a great experience he might tell his friends, blog about it on his website, post a positive...

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Have You Identified Your Target Market?

One of the most important things that any business can do is to understand their target market. Knowing the way they think and what they value is very important information for your online business....

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Are you Frustrating Your Customers?

  Landing Page Testing to Reduce Frustrated and Confused Visitors Have you ever visited a website looking for a particular product, but found upon arriving that you have the name wrong? Perhaps you...

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Website Visitor Experience

Why do you tell friends about a particular website? It was new and cool (who doesn’t want to be the first to discover the next greatest thing) It had great prices It had something unique to offer...

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How To Create An About Page That’s Both Friendly And Professional

The about page on a website is a necessary page for any website. This is the page that contains a short biography of yourself and the purpose of your website. It’s important to keep it both friendly...

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Website Review Process

I’m going to be starting a series of articles about how Carl and I go about a Conversion Optimization and Website Usability review. Today I’m going to start with how our reports get produced. Every...

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Improve Website Conversion and Usability by Creating Personas

When a visitor comes to your site, they come there with a specific purpose in mind.  Even though it would be fun to just surf around the internet finding new and interesting sites, most of us have...

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The Link between your Value Proposition and your Website Conversion Rate

The most important message a home page must deliver (after explaining what the visitor can do, buy or get on your site) is The Reason for doing business with you instead of your competitors (this is...

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